Doing business in Spain: what the long goodbye reveals about culture

In Spain, saying goodbye can last longer than the party. Funny? Maybe. But also revealing.

For international companies expanding into Spain, cultural nuance isn’t soft — it’s strategic.

Let me explain.

You start saying goodbye…

→ to the host,

→ to their partner,

→ to their kids,

→ to the person you just met at the bar,

→ and before you know it — you’re still chatting in the hallway 45 minutes later.

I’m French. I’ve been living and working in Spain for many years. And I still get caught in this beautiful cultural ritual.

But here’s the thing:

What seems like a charming detail of social life……is actually a powerful signal about how business works in Spain.

Because these small moments shape how people connect. They reflect deep-rooted values about time, trust, and communication.

In Spain, warmth comes before efficiency. Conversation comes before agenda. Trust is built in the goodbye — not just the meeting.

Too often, international companies overlook these “soft” dynamics. But when entering a new market, culture isn’t just background noise — it’s part of the gameplan.

If you’re expanding into Spain, learn to read between the lines.Even during the goodbye.

Ready to grow your business in Spain — with cultural insight that drives results?

At NeoRetos, we help international SMEs adapt faster, connect deeper, and navigate the nuances that truly make a difference.

Contact us to start the conversation.