International
Expansion Services
A comprehensive support, from creation to expansion
At NeoRetos, we guide you through the entire process of setting up and growing your business in the Spanish market with a personalized, strategic, and efficient approach.
Each project is tailored to your priorities, with a dedicated coordinator ensuring seamless execution across all stages—saving you time, reducing risks, and maximizing impact.
From the initial market study to sustainable growth, we turn the challenges of international expansion into concrete opportunities for success.
Go-to-Market Strategy
Development of personalized plans to enter and grow in the Spanish market, focusing on:
Market Research
Conducting thorough analysis of the competitive landscape, identifying key players, market shares, and potential gaps
Regulatory Compliance
Assessing industry-specific regulations and ensuring adherence to local laws
Business Structure
Advising on the most suitable legal form for your company, such as Sociedad Limitada (S.L.) or Sociedad Anónima (S.A.)
Location Selection
Analyzing optimal office locations based on factors like proximity to clients and accessibility for employees
Cultural Adaptation
We ensure your company aligns with local expectations and norms by:
Incorporating Spanish Elements Integrating aspects of Spain's rich cultural heritage into your brand identity to resonate with the local population
Localizing Communication
Adapting your messaging to include Spanish idiomatic expressions and colloquialisms, ensuring effective engagement with the target audience
Community Engagement Developing strategies for active participation in local initiatives and cultural events to build trust and loyalty
Strategic Guidance
Expert advice to navigate the Spanish business landscape, including:
Partnership Development Establishing connections with local business networks, chambers of commerce, and potential strategic partners
Talent Management
Adapting human resources practices to attract and retain local talent, considering Spanish labor laws and employee expectations
Marketing Strategies
Crafting approaches that resonate with Spanish consumers, emphasizing quality, authenticity, and social responsibility
Digital Presence
Developing digital marketing strategies with a focus on social media and campaigns that emotionally connect with the Spanish audience
International Experience at Your Service
Global Education: With an MBA from ESADE and experience across multiple industries and countries, I offer a unique global perspective.
Linguistic Proficiency: Fluent in French, English, and Spanish, I facilitate seamless communication and foster strong relationships across cultures, ensuring that my clients can engage effectively with local stakeholders.
Local Knowledge: With 15 years of experience in Spain, I possess a profound understanding of the local market and business culture, enabling me to offer strategic guidance that aligns with regional nuances.
Full profile available on:
Unique Approach to Your Success
The NeoRetos way
Curiosity and Humility: Every project is approached with an open mind, recognizing the uniqueness of each business.
Strategic Flexibility: Agile adaptation of strategies to overcome challenges and seize emerging opportunities.
Pragmatism in Action: Practical approach ensuring strategies are not only well-conceived but also executable.
Industries
and
Sectors
Technology and Digital Strategies for startups and tech companies looking to expand in the Spanish market.
Retail and E-commerce Solutions to adapt your business model to the Spanish consumer behavior.
Professional Services Support for firms aiming to establish their presence in the competitive Spanish market.
Case Study: Human Resources sector
Adsearch
Launching a subsidiary abroad is never just a copy-paste operation.
Especially in a highly competitive market like Spain.
Adsearch, a recruitment consultancy with over 200 employees in France and Switzerland, was looking to accelerate its growth across Europe.
After a successful expansion into Switzerland, their next goal was clear: open a wholly owned subsidiary in Madrid.
But entering a well-established market without local brand awareness or in-depth knowledge of the landscape came with real strategic risks.
This is when Adsearch turned to NeoRetos.
Objective
Support Adsearch in launching its Spanish subsidiary in a way that was:
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Legally and administratively secure
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Locally targeted
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And above all, adapted to the market and company’s ambitions
Key Actions
1. Choosing the Legal Structure
Recommended by the Franco-Spanish Chamber of Commerce, we opted for setting up a Public Limited Company (SA) with integrated accounting services.
A reliable, French-speaking partner—ideal for a first establishment.
2. Office Search
Identified strategic office locations in Madrid.
The final choice: the business district near Castellana—a premium, visible, and prestigious location.
3. Website Localization
Conducted a full audit and adapted content for the Spanish market (language, tone, relevance).
Objective: enhance local credibility and send a strong signal of professionalism to both talent and partners.
4. Country Manager Recruitment
Played an active role in selecting the local leader.
Thanks to in-depth knowledge of the market, HR environment, and Spanish culture, a high-potential profile was successfully hired.
Results
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Official creation of the Spanish subsidiary
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Office established in Madrid
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Operational structure in place
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Recruitment aligned with group objectives
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Brand now present and visible in a key market
Why Adsearch Chose NeoRetos?
Every project is unique. Every NeoRetos partnership is tailor-made.
In Adsearch’s case:
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No need for market research—their intent was clear
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No need for commercial support—it’s their core business
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What they needed was a locally rooted operational partner, able to turn vision into reality
NeoRetos doesn’t just support.
We facilitate, accelerate, and secure your international projects.
Thinking of opening a subsidiary in Spain?
NeoRetos guides you from setup to growth—tailored to your priorities, aligned with your goals.
Let’s talk.
The 5A Method to Succeed in Spain with NeoRetos
Competition doesn’t kill expansion. Hesitation does. Without structure, international growth becomes costly improvisation. At NeoRetos, we believe expansion isn’t a gamble — it’s a strategic process.
That’s why our international expansion consulting services are built around a proven framework: the 5A Method. This approach transforms uncertainty into clarity and risk into opportunity, specifically for companies entering the Spanish market.
1️⃣ Awareness – Uncover What You Don’t Know
Success in Spain starts with insight. Our consulting begins with an in-depth market diagnosis to identify:
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Local trends, customer expectations, and cultural nuances
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Key competitors and untapped opportunities
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Legal and regulatory considerations
We help you see the landscape clearly before you act — so your decisions are data-driven, not reactive.
2️⃣ Assessment – Know What to Adapt your International Expansion Consulting
Not everything needs changing — but some things must evolve. In this phase of our international expansion consulting, we analyze:
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Your business model's fit with local expectations
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Pricing strategies, branding, and communication styles
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Organizational readiness and operational capacity
Our goal? Help you invest in the right adaptations, not in assumptions.
3️⃣ Alignment – Customize Your Approach
This step ensures your operations, positioning, and legal setup align with the Spanish ecosystem. We support:
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Legal entity setup (subsidiary, branch, etc.)
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Regulatory compliance and administrative processes
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Hiring and onboarding local talent
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Cultural onboarding for smooth integration
With NeoRetos, your expansion is not a copy-paste — it’s a custom build.
4️⃣ Alliances for International Expansion Consulting – Leverage Local Power
In Spain, trust opens doors. That’s why strategic partnerships are core to our international expansion consulting. We help you:
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Identify and approach local partners
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Facilitate business introductions and negotiations
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Explore joint ventures or acquisitions when relevant
Alliances aren’t optional — they’re accelerators.
5️⃣ Acceleration – Scale with Confidence
Once your foundation is solid, we help you grow. Our support includes:
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Streamlining operations for efficiency
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Monitoring performance and adjusting your strategy
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Ensuring cultural and organizational integration
Because speed without clarity leads to chaos. We deliver both.
Why Choose Neoretos for International Expansion Consulting?
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Market insight grounded in on-the-ground expertise
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Tailored strategy from diagnosis to execution
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Operational support that saves time and reduces friction
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Cultural integration for sustainable success
Expansion isn’t a leap of faith. It’s a structured, scalable process. If you’re planning to enter the Spanish market, start with the 5A Method. Let NeoRetos be your strategic partner from day one.
FAQ
Doing Business
in Spain
Question 1:
Why should I work with a local expert to enter the Spanish market?
The Spanish market has unique legal, cultural, and operational characteristics. Working with a local expert like NeoRetos helps you avoid costly mistakes and accelerate your success.
Question 2:
What are the main challenges of entering the Spanish market?
Most companies face issues with local compliance, partner selection, cultural adaptation, and legal structure. NeoRetos helps mitigate these risks with a tailored Go-to-Market approach.
Question 3:
What services does NeoRetos offer?
We offer market research, Go-to-Market strategy, legal structure advisory (S.L., S.A.), regulatory compliance, cultural adaptation, local recruitment, and digital marketing strategies – all tailored to your business.
Question 4:
When should I get in touch with NeoRetos?
As early as possible – ideally at the strategic planning stage. Early involvement helps define a roadmap and avoid costly missteps.
Question 5:
How long does it take to expand into Spain with NeoRetos?
Depending on your industry and project scope, a well-prepared market entry can take between 3 and 6 months.
Question 6:
Can you help with local recruitment?
Yes. We collaborate with trusted HR partners in Spain to help you hire key roles such as Country Managers, sales teams, and support staff – while complying with local labor laws.
Question 7:
How is NeoRetos different from other consultants?
We combine international perspective with deep local expertise. NeoRetos offers hands-on support, cultural insights, and fully customized strategies – not generic reports.
Question 8:
Can we work remotely?
Absolutely. We work remotely with clients across Europe, with regular video updates and full transparency from our base in Madrid.
Question 9:
How does NeoRetos adapt to my specific industry?
Whether you’re in tech, industry, retail, or finance, we study your sector, competitors, and market dynamics to shape the right approach – no one-size-fits-all here.
Question 10:
How can I get started?
You can reach out via our Contact Page or book a free 15-minute discovery call. We’ll discuss your goals and explore how we can support your business in Spain.
Contact
Ready to explore new opportunities ?
If you want more information on how I can help you achieve your business goals in Spain, feel free to reach out. I am here to listen to your needs and offer effective solutions.
At NeoRetos, every challenge is an opportunity to grow. Are you ready to embark on this exciting adventure?